November 12, 2009
ACTA: Do they really want to risk their brands?
Then the film- and music industry got envolved. File sharing became an issue. And suddenly there are leaks suggesting that ACTA will contain copyright focused measures related to the internet.
Apparently there are discussions about disconnecting filesharers from the internet, internet cable operators having to inspect and filter traffic etc. – in these secret negosiations.
Rumors even suggests that customs officers will have to inspect laptops, smartphones and MP3-players in the hunt for copyright protected material. All of this is simply bad, as it is in conflict with citizens rights and an open internet for all.
Now, this should be food for thought for all the companies whos' products originally was going to be protected by ACTA – before it expanded to filesharing and copyright related issues.
Do the owners of Nike, Boss, Diesel, Camel, Swatch and all other trendy brands really want to be associated with internet censorship, limitations of freedom of information and measures that infringes on peoples privacy?
Imagine the harm that will be done to brands like Adidas, Marlboro and Prada if they where to be considered responsible for hunting down a generation of young people on the internet!
If I where in their shoes – I would use all my influense to get all references to file sharing, internet filtering etc. out of the ACTA trade agreement. Anti counterfeit, yes! Hunting file sharers, no!